Major Tech: Switching On A New Breed Of Customers

Rhodam Evans, product manager at Major Tech is a firm believer that, in today’s competitive market, switches and sockets are more than just a practical solution for an everyday application. “In the past, people didn’t place too much emphasis on the design of a light switch as long as it turned on the light and the switch remained reliable. Similarly, insofar as socket outlets were concerned, South Africans accepted that adaptors were necessary in order to use any products bearing different plug tops, such as the common two-pin. Today, customers are far more ‘switched-on’ and aware of the available options when it comes to decorating their homes,” he says.

“With the introduction of new technology, digital platforms and the rise of the millennials, information sharing has become more accessible. Customers are now more informed than ever before and a ‘new breed’ of customer has emerged – and they want to be set apart from the rest, no matter the cost,” says Evans. “This has resulted in a shift in the market and now more than ever before, customers have come to expect more stylish and elegant options for contemporary décor styles – and one could say that consumers drive the market and this drives innovation. Major Tech’s Veti range revolutionises the concept of what switches and sockets are able to offer and provides affordable options for one of the most commonly used applications in one’s living and working areas.

“Consumers have embraced the stylish and cost-effective Veti range and are asking for it by name”, says Evans. “Major Tech offers consumers customised options to suit their personal needs and lifestyles, and this is the reason the Veti range has become so popular.”

Veti is available as a complete offer for fast and simpler installation as well as a modular offer for more creative preferences.

“VETI has an ultra modern rounded design, which allows more space within the wall box for wires and connections by stepping the product slightly away from the wall thus making it easier when installing the socket and switch combinations,” explains Evans.

Veti product offering and specs:

  • Available in a complete and a modular offering.
  • The modular range allows for over 2 000 different combinations of switch, socket, electronic and communication modules.
  • Cover plates are available in six interchangeable colours (white, cream, silver, champagne, gun metal and bronze).
  • Manufactured from the highest quality raw materials ensuring a flame retardant product.

Veti switches:

  • Available in black and white.
  • Option of including a locator or an indicator lamp.
  • Available for all applications: one-way, two-way, intermediate, 20 A double-pole and splitter.
  • Available in a single module or double module.

Veti sockets:

Veti has a full array of socket modules in order to fulfil any installation requirement including the standard South African 16A, a red, blue and black dedicated, the 6A for lighting circuits, the British square pin, the South African standard 2 pin and the new compulsory three pin spec and the schuko sockets with and without side earth. All of these socket modules can be assembled in different combinations to suit a specific living or working area. The modular system allows the incorporation of a switch per socket, a single switch to disconnect the power to all sockets or no switch at all to maximise the space available; and all of these options conform to wiring regulations.


Enquiries: +27 11 872 5500

Pat’s Pride: Edition One

“It’s not where you start, it’s where you finish”

In 2017 I will be celebrating 30 years of being in business. From humble beginnings in a company called Adjo Instruments in 1987 to today in Major Tech. There have been some ups and downs but overall it has been a fantastic journey, it was the best lesson I could have had as when we started I was only 26 years of age. When we launched Adjo, our primary objective was to sell electrical test and measuring instruments under the brand name Robin as well as electronic instruments under the brand GW (Good Will Instruments from Taiwan). Our aim was to set up a proper distribution network throughout Southern Africa, as I did not have the finance to employ sales staff, let alone pay myself and my partners a salary. We had to scratch everywhere in order to make ends meet. The first six to nine months, I worked between 18 to 20 hours a day.

We started importing these products from the UK, Japan and Taiwan, and the most difficult problem was that we had to fund these imports. We had to pay up front for all our shipments, and finance our debtors as we had to offer all companies credit facilities. They were definitely trying times, but it was fun and rewarding to penetrate the South African market with our new brands. My best was that when we air freighted the goods in, which generally arrived on a Sunday, I would be helped by Greg Davies from WTC forwarders who was also a new kid on the block. We would pack our cars and drive to our building in Nugget Street, Johannesburg. I would immediately start invoicing the stock so that I could deliver them first thing on Monday morning.

The business grew and we started employing sales staff in Johannesburg. We launched our first branch in Durban in June 1991. This created a problem for my opposition, who decided to discount the Kyoritsu products (some of the Robin were manufactured by Kyoritsu) in order to try and shut us down in the natal region. We were left with some choices, either close the branch down or approach the market from a different angle.

I would encourage this experience and journey to anyone who has the Will Power, Driveand Tenacity to start their own business. Sometimes you have to believe in yourself, and ensure you can let your enthusiasm rub off onto your customers. I was always taught, “There is no such thing as a free lunch”and I can vouch for that. If you do it on your own, nobody can take the experience and glory of achievement away from you.

Next week I will continue with our history and what we did to change our market.

Pat Shaw

Pat’s Pride: Edition Two

“Always Persevere, nothing worth having comes easy”

Welcome to 2017, I am sure nearly everyone has settled back into their work environment already.

At the end of each year, I reflect on my journey with Major Tech, and still feel that we have much to achieve as an organisation. Whilst driving the streets of KZN during the holidays, I recalled the challenges faced when we opened our first branch in Durban, one being when our opposition tried to shut us down with cut throat pricing. We had a tough choice to make – close our doors or do something about it. From a young age, I was instilled with a strong values and belief system, and one which stands out was not to be a quitter, and always make a decision – do what you feel is the right thing to do. It is sometimes very difficult to make a decision when one is financially strained, as we were at the time.

I was a dreamer and always had a vision to have my own branded products, at times I felt this was far-fetched and something impossible to achieve. But I pushed aside the doubts and noise in my mind and conceptualised the idea of my very own branded products. In order to test the market and ensure that a new brand would be accepted by South African customers, we decided to introduce a range of low cost meters. The initial range consisted of voltage and continuity testers, microwave detectors, plus a digital multimeter and analogue clamp meter. The most interesting and fun fact was that we ordered the stock, but did not have a brand name. The factory started to push me for a name and insisted that I confirm the name within a day of their fax or face the products being manufactured with the factory’s name. I recall these events as if they were yesterday, I was excited and nervous all at once, but always remained focused on what I had visioned. After mulling around with a few names, I finally decided on the brand name of Major Tech. Now in 1991, there were no fancy software options to do design work, so I purchased a simple program called Sign Writer. I created the logo in a morning, with my signature “J” in the Major Tech logo with the stripe at the top, this is exactly the way I hand write the letter “J”. The moment I sent the logo off to the factory within the requested time, I knew that no matter what emotions were felt at the time, this was the start of something I had dream’t about.

Our first Major Tech leaflet was an A4 colour page folded into an A5 leaflet. At the time, we decided to introduce a cabinet that could be installed at Electrical Wholesalers, one that could be locked, but more importantly, the Perspex cover of the display always ensured that the display cabinet always looked closed. As a new brand to the market, we quickly learnt who were against us and those who supported us, even prior to us launching our brand, banter towards us was rife. Our new range of low cost testers were labelled “The Mickey Mouse” range, but my strong willed personality only drove me to persevere.   The good news was that the new range started selling quickly and the name was accepted into the SA market.

Had I not have persevered, accepted the challenges and overcome the obstacles, I would not have got to see my dream and vision become reality, or learnt the valuable business lessons that had directly led to the growth and success of the Major Tech brand.

My philosophy and advice is that one should not feel daunted by the unknown, but having a dream or an idea should be pursued. Rather try and fail than wished you had, but never tried.

Pat Shaw